There are a lot of bloggers out there who make their living by blogging about blogging. I love those bloggers. I read a lot of their post and get a lot of information from them that I try to use on my blog. If it wasn’t for them, I might not have ever been able to start a blog.
But after two years of blogging and lots of trial and error, I’ve decided that the only way to enjoy blogging and to become good at it is to be 100% yourself. You have to be true to yourself and do what works for you.
I’m not an expert in blogging by any means, but I started enjoying blogging a lot more — and feeling a lot more connected to you, the people who read my posts — after I stopped following these 4 blogging “rules” and decided to do it my way.
Here are the blogging rules I love to break, and why:
1. Have a short, memorable name.
I struggled with this a lot when I was renaming my blog. I read a lot of articles about how to pick the best name for your blog, and I found a lot of worksheets about how to put together your favorite words. One major theme was to keep the name simple, something that people could easily spell and remember.
In the end, I decided to go with what felt right to me instead of trying to fill a formula of what “makes a good blog name.” I think that having a blog name that you are comfortable with will make you happier with your blog, proud of what you’ve created. Finding Ithaka is a little bit obscure, but it’s based on my favorite poem, “Ithaka” by CP Cavafy. Read the story of my blog’s name here.
2. You must have a niche.
I’m a military spouse, but I don’t want my blog to just be about military life, even though that’s what I’ve been writing about mostly lately. I live in Hawaii, but I don’t want to only post about beaches and things to do here. I love to travel, but travel posts are my least favorite to write. I love to read, but I don’t read enough to be a book blogger.
So, my niche is me.
That means I have the most niche blog in the world.
When I first started blogging, I wanted to be a travel blogger simply because I lived in Hawaii. But my heart wasn’t in it. I felt like my blog wasn’t going anywhere. I remember thinking that I should only write about Hawaii and travel. But when I started writing about other things, things that were not really connected to any niche, things that matter to me, that’s when I really started to enjoy blogging. It’s also when I saw my blog grow a lot. Suddenly, people were engaging with me. I felt like I was finally connecting to people. This was also around the time that I changed my blog name.
3. Have an Instagram aesthetic.
I’m not really sure what this means. Make all of your pictures look the same? Take pictures of flowers in all white spaces? Spend hours posing in front of brick walls with your face turned away? If I like a picture, I post it. I don’t care if it’s deep red or turquoise. I don’t like ridiculous accounts that are completely posed and fake – I like some realness. Of course, I try to post pretty pictures on Instagram. But if you want to see real life – pictures of stacks of unpacked boxes alongside pictures of turtles and beaches, follow me here.
4. Post Consistently.
It seems like most experts agree that it doesn’t matter how often you post, as long as you post consistently. This is a good rule and I do my best to follow it. I try to post twice per week, on Tuesdays and Fridays. But if life gets crazy and I don’t have a post for that day, I just skip it and try for my next scheduled day. I’d rather only post things I’m happy with than scramble to put together a post just for consistency’s sake. I truly appreciate everyone who reads by my blog, and I would feel guilty posting something I didn’t think was worth your time.
So how do you know if it’s okay to break any blogging rule? The most important thing that you can do as a blogger is to be yourself. Trust your gut. If it feels right for you and your blog, it’s probably right.
What are some blogging rules you break?
Which ones do you swear by?